What We're About
A Toy Store Built for Play, Discovery, and Community
Lake Kids is way more than a toy store...we are your Northwoods destination for toys, books, games, puzzles and clothing that spark creativity and curiosity. We're a locally owned shop created for families who love to play, learn, and explore together.
From classic favorites to unique finds you won't see everywhere else, we carefully choose items that bring joy to kids - and peace of mind to parents. And while we specialize in all things kids - it's in our name, after all - we pride ourselves on a multitude of offerings for your whole family.
Our (Fun) Philosophy
Play With Purpose
Everything in our shop is selected for its craftsmanship, durability, and ability to spark true imagination. We're passionate about toys that do more than entertain. Learning, problem solving, and active play all at the same time.
Tech Timeout
We believe in the power of technology, but everyone needs a break from the screen at times. Real toys, real books, real games...imagination and human connection in action, all while having fun!
Based in Hayward, Wisconsin, we are proud to be a local destination for all families who love to discover and play. Whether you live nearby or are visiting the Hayward area, we hope Lake Kids becomes a favorite stop!
Belonging
The Goods Await!
Toys, Toys, Toys!
Everyone loves to play, and our collection is hand-selected to provide for all ages.
Books & Learning
We've curated a vast collection of books and materials for readers of all ages.
STEM & Creative Play
Learning should be fun! We have loads of items to spur young engineers and artists.
Games & Puzzles Galore
Boardgames, card games, travel games, and puzzles - all ages and occasions covered.
Clothing
Our collection is small, but super cool and tied to the activities we love in the Northwoods.
Specialty Items
From bike lights to sensory items, and best selling options to unique gifts, we got it.
Visit Lake Kids
Downtown Hayward, Wisconsin
playtime (OUr store hours)
Mon: Closed
Tue–Sat: 10am–5pm
Sun: 10am–3pm
WHERE TO FIND US
10553 Main St
Hayward, WI 54843
Street Parking is available and we are an Accessibile storefront.
GIVE US A RING
715-934-8697
Say Hello